I engineer products that ship.
I'm Houssein Aitdaoud, founder of Hidanz, based in Marrakech. I design the product and build the system behind it. My work includes interfaces, backend systems, AI tools, and blockchain products.
I design the product and write the code, keeping interface decisions connected to the system behind them. AI tests ideas faster and automates routine work. The saved time goes into architecture, edge cases, and code review.
Faster feedback
AI reduces repetitive work and puts working versions in front of you sooner, with direct review of every technical decision.
Direct ownership
You work directly with Hidanz from the first call through deployment. If a feature costs more than it returns, the scope changes.
Systems thinking
Interface decisions account for the backend and data model, exposing integration problems before implementation grows around them.
Visible progress
Design files, working builds, and short updates show the current state throughout the project instead of saving progress for a presentation.
Five steps. Zero surprises.
Brief
Start by listening.
A deep-dive call maps your business, audience, and competitive landscape. Every project begins with real curiosity — not a template form.
Projects shipped
Faster than traditional agencies
Direct point of contact
Brief to strategy turnaround
Founder · Est. 2021
Houssein Aitdaoud
Product designer and full-stack engineer. I lead every Hidanz project from the first decision to launch.
Years building products
You work with me from the first product decision through deployment.
Houssein Aitdaoud, FounderUTC · Working with clients worldwide
To first release